We know that we stylists rant and rave about why box color is so awful! But why is it really so bad? These are reasons why we HIGHLY suggest you don’t home color… in a nut shell.

Unpredictable Results- One Size Does Not Fit All

If the term “COLOR THEORY” seems foreign to you, don’t try it at home! If we are being truthful, most people using box dye didn’t go to beauty school and have no idea what will happen to their hair. They probably aren’t sure exactly what color their hair is when the color is processing, or when to take off the color to achieve your most desired result. They probably have no idea that to cancel out red, you need green(ash) or to cancel out yellow, you need purple. Unless you have studied color theory and understand the process, maybe put down the box color… And even then, put it down anyway because regardless of what color your hair comes out when you’re done, nothing helps the heaps of bad chemicals you’re cooking into your hair.


Ammonia, PPD and Metallic Salts

Even if you have no idea what these things are, they sound scary. Because they are! Most permanent hair color from a box works through the use of ammonia. The corrosive nature of ammonia allows it to blast open your hair’s cuticle, allowing the new color particles to penetrate the hair, and irreversibly changing the hair’s pH to an undesirable level. When the hair’s cuticle has been blasted open with ammonia it has difficulty closing back up. Think about it, an unclosed cuticle means major damage/split ends and inability for the hair to lock in color (fading). Sounds like a scary process right? RIGHT!

PPD, also known as p- phenylenediamine, and many other derivatives that are just as harmful. Unfortunately, box color has an excessive amount of PPDs, causing an increase in allergies worldwide, as more and more individuals are dying their hair. Hair dye allergies are on the rise, causing unsightly reactions and in some cases, fatality. What’s worse? You may not be allergic to PPD this time, but with continued high exposure to this chemical you can become sensitive at any time! It is advised to seek out a permanent hair color line with low PPD and no derivatives, so that likelihood for an allergic reaction is significantly decreased. PPD’s aren’t so bad in certain doses.

Metallic salts build up on the hair causing each time you use that box dye for your hair to darken past your desired result. Not to mention that if you ever want to go lighter, Metallic Salts are difficult to remove for even the most savvy hairdresser (we’ve seen lots of smoke and smells, it’s not pretty). What’s worse? The building up of the Metallic Salts will over time begin to make the hair feel hard to the touch.

Obviously, anytime you dye your hair theres a chance for allergy, but professional color doesn’t cut corners like box dye and doesn’t contain such overly high levels of this stuff. It’s safe and some lines don’t carry any of this at all. If it is a legit concern for you, ask your stylist. They will give you all the appropriate and honest answers about the color line they use!